From Insight to Prototype: A Product Design Framework that De-Risks Biotech & MedTech Innovation

Paul Klock, Design Director, and Alex Kober, President - KEK Design

Turning a promising scientific insight into a viable product requires more than engineering—it demands rigorous product design, clarity of user need, and fast, iterative learning. This session presents a product-design-led development framework that integrates early user research, rapid prototyping, and structured assumption testing to systematically reduce project risk. Learn how to translate informal ideas into formal design requirements, how to run fast prototyping loops that reveal feasibility constraints early, and how user-centered evaluations can prevent expensive late-stage changes. We’ll show how product design decisions about form, interaction, materials, and ergonomics are driven by user needs and technical feasibility and how aligning these early dramatically improves downstream outcomes.

Register: https://upstate.webex.com/weblink/register/r06012d98c467988dafd46570af8bb262